Data Protection Policy

Welcome to our website and thank you for your interest in our company. We take the protection of your data very seriously. We process your data in accordance with the applicable legal provisions for the protection of personal data, in particular the EU Data Protection Basic Regulation (EU GDPR) and the country-specific laws applicable to us. With the help of this data protection policy, we will inform you how Bechtle processes your personal data and the rights you have.

Personal data means information that can lead to the identification of an individual and includes name, date of birth, address, phone number, e-mail address and also IP address. Anonymous data exists when no connection can be made to a user.

Responsible authority and data protection officer

Address: Bechtle AG, Bechtle Platz 1, 74172 Neckarsulm

Contact information:, + 49 7132 981 – 0

Data protection officer:

Your rights as a data subject

We would first like to inform you of your rights as a data subject as defined in Art. 15 – 22 EU GDPR This includes:

  • The right of access (Art. 15 EU GDPR)
  • The right to erasure (Art. 17 EU GDPR)
  • The right to rectification (Art. 16 EU GDPR)
  • The right to data portability (Art. 20 EU GDPR)
  • The right to restriction of processing (Art. 18 EU GDPR)
  • The right to object (Art. 21 EU GDPR)

To exercise these rights, please contact: The same applies if you have questions about data processing in our company. You also have the right to appeal to the data protection supervisory authority.

Right to object

Please note the following in connection with the right to object:

If we process your personal data for the purpose of direct marketing, you have the right to object at any time without giving reasons. This right also applies to profiling as long as it is connected with direct advertising.

If you object to the processing of your personal data for direct marketing purposes, we will no longer process it for these purposes. Objection is free of charge and can be made without the need for filling in a form at:

In the event that we process your data to safeguard legitimate interests, you can object to such processing at any time for reasons relating to your particular situation; this also applies to profiling based on these provisions.

We shall no longer process the personal data unless the we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defence of legal claims.

Purposes and legal bases for data processing

Processing of your personal data complies with the provisions of the EU GDPR and all other applicable data protection regulations. Legal bases for data processing result in particular from Art. 6 EU GDPR.

We use your data for business initiation, fulfilment of contractual and legal obligations, execution of a contractual relationship, offering products and services and for strengthening the customer relationship, which may also include analyses for marketing purposes, customer satisfaction surveys and direct marketing.

Your consent also constitutes a legal provision under data protection law. The following is information regarding the purposes of data processing and about your right to object. If consent also refers to the processing of special categories of personal data, we will expressly point this out to you in the consent.

Processing of special categories of personal data according to Art. 9 Para. 1 EU GDPR only takes place if this is required by legal regulations and there is no reason to assume that your legitimate interest in the exclusion of the processing prevails.

Transfer of data to third parties

We will only pass on your data to third parties within the framework of legal regulations or with appropriate consent. Otherwise, data will not be passed on to third parties unless we are obliged to do so by mandatory legal provisions (transfer to external bodies such as supervisory authorities or law enforcement authorities).

Data recipients / categories of recipients

Within our company, we ensure that only those persons receive your data who need them to fulfil their contractual and legal obligations.

It is possible that other Bechtle-affiliated companies may become involved during contracts of sale and requests. For example, a request for on-site support at your location may be processed by a Bechtle-affiliated company in your area for said purpose.

In some cases, service providers support our specialist departments in performing their tasks, e.g. sending newsletters. The necessary data protection agreements have been concluded with all service providers.

Transfers of personal data to third countries / data intended for processing after transfer to a third country

Data is only transmitted to third countries (countries outside the European Union or the European Economic Area) if required to do so by law , you have given us your consent or if this is necessary for the performance of the obligation.

Erasure of personal data

We will store your data only for as long as it is needed for the purposes it was collected. Please note that numerous retention periods require that data continue to be (must be) stored. This applies in particular to commercial or tax storage obligations (e.g. German Commercial Code, Fiscal Code, etc.). If there are no further storage obligations, the data will be routinely deleted once the purpose has been achieved.

In addition, we may retain data if you have given us permission to do so or if legal disputes arise and we use it as evidence within statutory limitation periods of up to thirty years; the regular limitation period is three years.

Secure data transfer

In order to protect data from accidental or deliberate manipulation, loss, damage or access by an unauthorised person, we have taken appropriate technical and organisational security measures. To this end, the level of security is continually tested and adjusted to reflect new standards in security, in collaboration with security experts.

Data transferred to and from our website is always encrypted. We offer HTTPS as the transmission protocol for our website, in each case using the current encryption protocols.

In addition, we offer our users content encryption for contact forms and applications. Only we are able to decrypt this data. It is also possible to use alternative communication channels (e.g. by post).

Obligation to provide data

Various personal data are necessary for the establishment, execution and termination of the obligation and the fulfilment of the associated contractual and legal duties. The same applies to the use of our website and the various functions it provides.

We have summarised the details for you in the above point. In certain cases, data must also be collected or made available on the basis of legal regulations. Please note that it is not possible to process your request or to perform the underlying obligation without providing this data.

Data categories, sources and origins

The data we process depends on the context: This depends on e.g. if you place an online order, send an enquiry using our contact form, send us application or make a complaint.

Please note that we may also make information available separately at a suitable location for special processing situations, e.g. when uploading application documents or making a contact request.

When you visit our website, we collect and process the following data:

When you visit our site, your internet browser transmits the following types of data, which we then save:

  • the browser type
  • the IP address of the computer used to access the site
  • the server requests (e.g. accessed pages) including time stamps and
  • the referral URL (i.e. the address of the previous website that you visited, if you came to our site by following a hyperlink from there).

These first three data types are technically required to be able to properly display the webpage you accessed. Moreover, this data may be used, if necessary, to maintain secure operation of this website (e.g. to protect against hacking). The referral URL is anonymised and used to compile statistics. For reasons of technical security and in particular to prevent attempts to attack our web server, this type of data are also stored for a certain period of time in accordance with Art. 6 Paragraph 1(f) EU GDPR.

When you contact us with an enquiry, we collect and process the following data:

Our website offers you different ways to contact us, e.g. to order a catalogue or to get information on certain products. You can use the online chat function, request a call back or send an e-mail message.

A contact form is used to collect the required details for communication (e.g. name, phone number or e-mail address) as well as to send your message. The collected data are used for customer relations management (contact history) and for responding to/fulfilling your request.

When you subscribe to a newsletter, we collect and process the following data:

  • Title
  • Last name, first name,
  • E-mail address.
  • Please be aware that we conduct anonymous link tracking for statistical purposes.

Automatised case-by-case decisions

Please note that we generally do not use purely automated processes to make a decision.

Contact forms / contact via e-mail, chat or phone

A contact form is available on our website which can be used to contact us electronically. If you write to us using the contact form, we will process the information you provide to contact you and answer your questions and requests.

All data required to complete the form is subject to the principles of data reduction and data economy, meaning you only have to provide the data that is absolutely necessary for us to contact you. This means your email address and the message field.

For reasons of technical security and in particular to prevent attempts to attack our web server, we will also process your IP address. All other information is voluntary (e.g. to give a more tailored answer to your question)

If you contact us by e-mail, we will process the personal data provided solely for the purpose of processing your enquiry.

Newsletter (Art. 6 Para. 1(a) EU GDPR)

You can subscribe to our free newsletter via our website. The email address and name provided during the registration process is used to send a personalised newsletter.

The principle of data economy and data reduction is observed, as only the e-mail address and your name are marked as mandatory fields to enable personalisation. Due to technical and legal reasons, we will also process your IP address.

Of course, you can cancel your subscription at any time via the unsubscribe option provided in the newsletter and therefore revoke your consent. You also have the option to unsubscribe directly via our website

Categories / origins of data

When you conclude a contractual relationship and for contract fulfilment, we process the following personal data:

  • Contact details (e.g. first/last name of current and any former partners in addition to additional names, the customer’s company name and address (employer), mobile and landline number with extension, e-mail address, fax number)
  • Professional data (e.g. position in company, department)

We receive your personal data primarily from you as part of contract fulfilment or during the current contractual relationship.

Customer and supplier data (Article 6 Para 1(b) GDPR)

Processing of your personal data complies with the provisions of the GDPR and all other applicable data protection regulations.

Your personal data is processed exclusively to conduct pre-contractual measures (e.g. creating quotes for products or services) and to comply with contractual obligations (e.g. implementation of our services or for processing your order/payment), (Article 6 Para 1(b) GDPR) or if there is a legal obligation for processing (e.g. for tax law purposes) (Article 6 Para 1(c) GDPR). These are the purposes for which your personal data was originally gathered.

Your consent can also constitute a legal provision under data protection law (Article 6 Para 1(a) GDPR). Before you grant permission, we clarify the purpose of data processing and your right of revocation in accordance with Art. 7, Para. 3 EU GDPR.

For the detection of criminal offences, personal data will only be processed under the conditions of Article 10 GDPR

Data recipients / categories of recipients

As part of the required business processes, our specialist departments will be supported by external service providers in order to carry out their work. To protect the data being processed, the necessary data protection contracts have been concluded with all service providers.

These are in particular service provider companies such as parcel services and couriers responsible for transport and shipping, in addition to finance and consultancy companies who support us in verifying task-related data. In addition, in certain specialist areas, we use supporting specialist IT experts from manufacturers and partner companies who possess the necessary product expertise. Your data will also, as necessary, be transferred to the manufacturers of the quoted or ordered products for project processing (registration, project notification, quote creation, order processing) who may be based in a non-EU country.

We transfer payment processing information to credit, trade and financial agencies in order to check payment history and creditworthiness.

Advertising to existing customers (Art. 6 Para. 1(f) EU GDPR)

Bechtle would like to maintain a relationship to its customers and send information and offers on products and services. We therefore use your data to email you relevant information and offers as well as customer satisfaction surveys.

If you would prefer us not to do so, you can object at any time to the use of your personal data for direct marketing purposes. This right also applies to profiling as long as it is connected with direct advertising. As soon as we receive your objection, your data will no longer be processed for this purpose.

An objection is free of charge and can be made without the need for filling in a form by calling: + 49 7132 981 – 0 by e-mail at or by post to Bechtle Platz 1, 74172 Neckarsulm

 Cookies (Art. 6 Para. 1 (f ) EU GDPR / Art. 6 Para. 1 (a) EU GDPR in case of consent)

Our website uses cookies on various pages. Their purpose is to enhance our product and services, as well as to make our site more user friendly, more secure and simply better. Cookies are small files that are saved on your computer and in your browser (locally on your hard drive).

These cookies help us to see how users use our website, enabling us to design the website content according to the visitor’s needs. In addition, cookies enable us to measure the effectiveness of a particular advert and to place it according, for example, to the user’s thematic interests.

We mostly use so-called “session cookies”, which are automatically deleted when you leave our site. Permanent cookies are automatically deleted by your computer when the validity period has been reached (usually six months) or you delete them yourself before this period expires.

Most Web browsers automatically accept cookies as default. If you don’t want to send this information, you can change your browser settings at any time. However, you will still be able to take full advantage of the offers in our online shop (the only exception to this is the configurators).

Cookies are saved on the user’s computer and transmitted from there to our website. This means that the user has complete control over how the cookies are used. You can deactivate or limit the transmission of cookies by changing the settings in your internet browser. Furthermore, cookies can be deleted at any time in the internet browser or other software programmes. This is possible in all common internet browsers.

Session cookies are required for processing your orders on this website. This will allow your browser session to actually be assigned to you. As the name “session cookie” implies, this cookie will be deleted when you close your browser. Simply browsing the individual pages of this website is possible without cookies (for example, by blocking cookies through such a browser add-on).

User profiles / Web tracking

This website—in part with the help of third-party service providers—creates anonymous usage profiles for advertising and market research purposes, as well as for target-group oriented web-design. These usage profiles are anonymised (on the web server), so that only anonymous data (i.e. no personal or personally identifiable data such as your IP address) are sent to the service providers.

Your personal data referred to under points 1 and 2 will not be associated with the usage profiles. That means that your usage profile is not attached to your name, and nobody knows what your usage profile looks like at any given time.

Web tracking (i.e. collecting data for these usage profiles) is carried out with usage-profile cookies and scripts. These cookies enable the web server to recognise you during your browser session and also during your next browser session, provided that the cookie has not been deleted in the meantime.

You can object to the creation of usage profiles during your time on this website by clicking on the following button


If you click the button, no usage-profile cookies will be saved on your computer, nor will the webtracking scripts be executed.

Instead, a “no-tracking cookie” will be saved on your computer. With this cookie saved on your computer, your objection will be respected (for the current and all future browser sessions) as long as the cookie is not deleted from your computer.

In particular, the following webtrackers are used on this website to create anonymous usage profiles (unless you have objected to their use):


This web analysis service of Webtrekk GmbH is used to track the response to our website and its offers and to optimize them accordingly.

For this purpose, some cookies are used, such as a session cookie, a last-click cookie and an evercookie (for recognition across multiple browser sessions). The persistent cookie, the so-called evercookie, expires after six months at the latest, i.e. it is deleted by your browser.

We also make use of Webtrekk GmbH technologies for the statistical evaluation of websites. Webtrekk GmbH is based at Robert-Koch-Platz 4, 10115 Berlin and collects, saves and analyses data. The company has data protection certification in the area of web controlling in Germany after its data processing was checked for conformity and data security. With the help of Webtrekk services we collect statistical data about the use of our website. This data are used to improve and optimise our offers in order to make them more interesting for you.

When using these websites, information which is transmitted by your browser is collected and analysed, through cookies and so-called pixels which are integrated into each website. The following data are collected: Request (name of the requested file), browser type and version, browser language, operating system, internal resolution of the browser window, screen resolution, JavaScript activation, Java on/off, cookies on/off, colour depth, referrer URL, IP address (anonymised and deleted after use), access time, clicks, value of order, shopping basked and anonymised form contents (e.g. If a telephone number has been entered or not).

Webtrekk uses session cookies, which are deleted when the browser session is closed. This also applies to last-click cookies. Webtrekk also uses evercookies, which are deleted after a defined number of clicks, and expire after a maximum of 6 months. Web-usage data are not combined with any other information about the pseudonym’s user. These cookies are deleted once it is no longer necessary to save data for analytical purposes, or upon user request.

This data will not be able to be directly linked to a particular individual. Data collected in this way is used to create anonymous user profiles that form the basis for web statistics. The data collected with Webtrekk technologies will not be used to personally identify visitors to these websites and will never be combined with personal data about the bearer of the pseudonym without the separately given consent of the person concerned. Users can opt out of future data collection and storage by Webtrekk at any time with the following link


Display CookieID Disclosure information

When you click on the link, an opt-out cookie will be saved on your computer, which is valid for 5 years. Please note that if you delete all cookies on your computer, this opt-out cookie will also be deleted, i.e. if you still wish to object to the anonymised data collection by Webtrekk, you must save the opt-out cookie again. Opt-out cookies are required per browser and computer meaning that if you visit our web pages from home and work or with different browsers, you must activate the opt-out cookie in the different browsers or on the different computers.

Google AdWords

We also use the Google advertising tool “Google AdWords” to promote our website. To help us in this, we use the analysis service “Conversion Tracking” from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter “Google”. If you accessed our website via a Google adverts, a cookie is stored on your computer.

Cookies are small files that are saved on your computer and in your browser. These conversion cookies cannot be used to identify any personal information and will expire automatically after 30 days. If you visit certain pages of our website before the cookie expires, we and Google may recognise that you have been redirected to our page after clicking on one of our adverts placed on Google.

The information collected using conversion cookies is used by Google to generate visit statistics for our website. These statistics show us the total number of users who clicked on our adverts and also which pages of our website were subsequently accessed by the respective user. However, we or other companies who advertise using Google AdWords do not receive any information with which users can be personally identified.

You can prevent the conversion cookies being installed by changing the settings in your browser, such as those that generally deactivate the automatic setting of cookies or specifically only block cookies from the “” domain. Google’s privacy policy can be viewed here:

Google Analytics

In order to enhance your experience on our website and our overall offering, we store data for statistical purposes regarding individual visits to our website using Google Analytics provided by Google Inc. (“Google”). We do this to pursue our legitimate interests (i.e. analysis, optimisation, and economic operation of our online offering) in line with Art. 1 Para. 1(f) GDPR. Google Analytics employs a cookie, i.e. a text file stored on your computer, enabling Google to analyse how you use our website. Information generated by this cookie is typically transferred to and stored on a Google server in the USA. Such information includes

  • your browser type and version,
  • your operating system,
  • the referrer URL (the website that linked you to our pages),
  • your computer’s host name (IP address),
  • and the time of the server request.

Google will not associate your IP address collected via Google Analytics with other data held by Google. Further to this, the Google Analytics code used on this website employs the “anonymizeIP” option. This ensures that your IP address is masked and all collected data are anonymised. In exceptional cases, your full IP address may be transferred to and truncated on a Google server in the USA.

Google will use the collected information on our behalf for the purpose of analysing your use of our website, compiling reports on website activity, and providing other services to us relating to website activity and internet usage. You may choose to disable cookies in your browser settings; however, this may affect your experience on our website as all functionality may not be available to you.

Should you not want Google to collect and process data created by the cookie relating to your use of our website (including your IP address), you can prevent this by downloading and installing the browser add-on available from Alternatively, in particular when viewing our website on a mobile device, you may opt out of Google Analytics by clicking here:


This will install another cookie on your system that prevents any data related to your visits on our website from being collected in the future. The opt-out cookie is specific to the current browser and our website only. If you clear this cookie in the current browser, you will have to re-install it if you wish to opt out again.

Any personal data collected are purged after 14 months or anonymised.

Further to this, Google is certified under the Privacy Shield Framework, guaranteeing that data are collected in line with European data protection regulations (

Links to other providers

Our website contains links to Internet sites of other companies, and these links are clearly recognisable as such. We do not have any influence on the content of these sites and cannot, therefore, be held responsible for them. The respective provider or operator is always responsible for the content on the page.

The linked pages were tested for possible legal violations and recognisable infringements at the time at which they were added. No illegal content was detected at the time of creating the links. However, we cannot be expected to continuously check the content of the external websites without specific knowledge of illegal content. Should we be informed of any illegal content on the external sites, we will promptly remove the links.