Bechtle consolidate clout in IT e-commerce

• ARP and Bechtle direct merge brands in Germany, Austria, Switzerland and France
• Unified market presence as Bechtle direct from 01 January 2022
• New synergies will strengthen IT e-commerce segment

Neckarsulm, 12 May 2021 – As of 01 January 2022, all further activities of Bechtle subsidiary ARP in Germany, Austria, Switzerland and France will continue under the umbrella of the respective Bechtle direct branches in these countries, with the aim of harnessing synergies within the thriving IT e-commerce business and streamlining services. The companies also intend to strengthen their collaboration across the two business segments, IT E-Commerce and IT System House, in the region.

ARP was founded in 1988 as a specialist for cables and connectors in Switzerland and quickly developed into a successful e-commerce provider of IT accessories with a steadily growing product portfolio. The company has been a subsidiary of the Bechtle Group since 2004 and currently employs 348 people. Due to the fact that both the product portfolio and the customer structure have become increasingly homogeneous in recent years, a continuation of the multi-brand strategy comprising ARP and Bechtle direct would no longer lead to any significant market advantages.

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