Bechtle celebrates 25th online anniversary

  • A pioneer in IT e-commerce
  • Online platform went live on 13 October 1995
  • Website sparked Bechtle’s digital business


Neckarsulm, 13 October 2020 – 25 years ago today, Bechtle launched its very first website on, the beginning of an online presence that today spans 14 European countries. With its break into the e-market in October 1995, Bechtle sent a signal that amplified the internet’s rapidly growing significance, just two years after it became accessible to the general public. The website, which at the time offered visitors information on products along with up-to-date prices would become the foundation for an extensive online shop and customised e-procurement solutions for enterprise and public-sector customers.

The commercial internet was still in its infancy when a handful of pioneers set out in 1995 to explore the business opportunities it harboured. In July, Amazon sells its first book via online bookstore. On 13 October 1995, eBay is founded as AuctionWeb—and on that same day, Bechtle steps into the web with an initial 150 products. A complement to Bechtle’s physical catalogue, the industry’s go-to reference at the time, the website offered customers up-to-date prices for the listed items, as well as information on the newest products that would enter the market every week. The idea would quickly gain traction, spurring Bechtle on to constantly develop a dynamic online shop solution.

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