How Data#3 Masters Cloud, Security, and Services in the Evolving IT Landscape

In this episode, Emery sits down with Brad Colledge Managing Director and CEO of Data#3. Brad shares insights from his journey with Data#3, reflecting on his year-plus as CEO and his nearly three-decade tenure at the company. He discusses how stepping into executive leadership broadened his perspective, now balancing input and interests from multiple stakeholders, including customers, investors, and analysts.

A major focus of the conversation centers on Data#3’s evolution from a traditional product reseller to a customer-centric solutions and managed service provider. Brad explains the company’s proactive investments in managed services, advanced pre-sales support, and strong vendor partnerships (with Microsoft, Cisco, HPE, and Dell) that have helped Data#3 stand out in a competitive market. The discussion also covers adapting to industry changes like tariffs and Microsoft’s shifting reseller incentives, with Data#3 demonstrating agility in cloud, security, and AI-driven services. Finally, the episode highlights Data#3’s strong corporate culture, work flexibility, and Brad’s personal passion for sailing—a balance between intense industry demands and life outside the office.